Gain the knowledge needed to run digital out-of-home (DOOH) campaigns that reach audiences outside the home and in public environments.
About the DOOH Advertising Channel Course
The Digital Out-of-Home Advertising Channel Course provides an overview of all the capabilities of the channel, arming marketers with strategies to run DOOH ads that reach audiences in a hyper-targeted way. This free course includes:
- On-demand videos
- Module tests
- Self-paced learning
- Recognized certificate
What You’ll Learn
What digital out-of-home advertising is and its benefits.
Digital out-of-home ad specs, inventory, and placements.
Creative best practices for digital out-of-home ads.
How digital out-of-home ads fit into a multi-channel strategy.
Who Is This Course For?
Marketers and advertisers who want to elevate their programmatic skills.
Anyone who wants to specialize in digital out-of-home advertising.
Marketers who want to add DOOH to their multi-channel strategy.
Sales professionals looking to further their knowledge.
Curriculum
- 3 Sections
- 11 Lessons
- 15 Weeks
- Module 1: DOOH Overview3
- Module 2: DOOH Strategy4
- Module 3: DOOH Campaign Analysis4

