Everything you need to know about B2B advertising, including B2B buyer, process, and campaign strategies.

About This Course

The B2B Advertising Course is your crash course on B2B marketing. It provides you with tips on how to increase brand awareness amongst your target accounts and offers insights on how to drive more buyers to reach out to your sales team.

• On-demand video
• Self-paced learning

What You’ll Learn

The 101 on B2B advertising, including the B2B buyer, process, and opportunity.
How B2B advertising fits in the full funnel and a multi-channel strategy.
Strategies for B2B marketers.
How to create a B2B advertising creative strategy that converts.

Who Is This Course For?

Marketers and advertisers looking to get the 101 on B2B advertising.
Anyone who wants to specialize in B2B advertising.
Sales professionals looking to further their knowledge.