Basic Programmatic Advertising Course Details

This course provides an introduction to programmatic advertising.

About the Basic Programmatic Advertising Course

The Basic Programmatic Course provides digital marketers like you with the skills needed to understand the programmatic industry, navigate the programmatic space, and become a strategic user of programmatic technology. This free course includes:

The State of Programmatic
An overview of the ecosystem, types of programmatic ads, and the advantages of programmatic.
Exploring Programmatic
Key industry terms, measurement terms, regulatory terms, and the programmatic process.
Basic Media Strategy
The marketing funnel, its associated strategies, and a simple campaign checklist.
The Future of Programmatic
A look at trends and future technology in the programmatic space.

• On-demand videos
• Module tests
• Self-paced learning
• Recognized certificate

 What You’ll Learn

• The state of programmatic advertising and its many advantages.
• Technical components of both the buy- and sell-side of the ecosystem.
• Key industry, measurement, and regulatory terms.
• The marketing funnel and how to create a basic media strategy.
• Types of programmatic ads, including formats and channels.
• Industry trends and future technology in the programmatic space.

Who Is This Course For?

• Marketers and advertisers looking to get the 101 on programmatic advertising.
• Marketers without any previous knowledge of the programmatic space.
• Sales professionals looking to further their knowledge.