This course provides a comprehensive overview of programmatic advertising.
About the Advanced Programmatic Advertising Course
The Advanced Programmatic Course will equip you with tools to take your programmatic knowledge to the next level! Walk away with advanced strategies to apply to your current and future programmatic campaigns. This free course includes:
- On-demand videos
- Module tests
- Self-paced learning
- Recognized certificate
What You’ll Learn
- Nuances of the programmatic landscape, including regulations.
- Accurate campaign measurement and attribution.
- Technical components of both the buy- and sell-side of the ecosystem.
- Leveraging programmatic across the entire marketing funnel.
- Data science, AI, and machine learning in programmatic advertising.
- Strategies to incorporate in current and future marketing campaigns.
Who Is This Course For?
- Marketers and advertisers looking to specialize in programmatic advertising.
- Anyone who wants to learn about the programmatic landscape.
- Sales professionals looking to further their programmatic knowledge.
- Those who have already completed the Basic Programmatic Advertising Course.
Course Instructions
Welcome to the Advanced Programmatic Course
Over the next 2 hours, you will gain the necessary tools to take your programmatic knowledge to an advanced level. We will help you understand the nuances of the landscape and gain behind-the-scenes access to the technical components of both the buy- and sell-side of the ecosystem. Additionally, you will obtain tangible advanced strategies that can be applied to your current and upcoming campaigns. This course is for anyone who is looking to elevate their skills—all taught by experts in the programmatic space.
A few housekeeping items before you get started:
1. This advanced course has a total of 6 modules.
2. To become certified, you will need to complete all modules and pass the final exam. Navigate forward by clicking the Next button on the bottom of the screen.
3. If you have any questions, or feedback, feel free to send us an email at info@blaster.biz
We’re excited to help you take your programmatic knowledge to the next level.
Thank you,
The Omnichannel Academy Team
Curriculum
- 6 Sections
- 28 Lessons
- 2 Weeks
- Module 1: Programmatic Crash Course4
- Module 2: Technology5
- Module 3: Data Science5
- Module 4: Supply5
- Module 5: Audiences, Identity, and Attribution5
- Module 6: Advanced Media Strategy4
